Choose your ride:
Client
Chabé
Mission
Art Direction, Photography,
UX + Visual Design, Website Design,
Copywriting
www.chabe.fr
Client
Global Art Direction: Emma Brante & Masha Kontchakova
Photography art direction : Masha Kontchakova
Photography : Franck Juery
French leader in limousine service, Chabé has been a family business since 1921.
In a « uberised » market, Chabé needed to redefine the territory of its legacy brand and make a different statement from its competitors.
Frontline studio was commissioned to design a new visual identity and an efficient website.
Client Experience,
UX + Visual Design,
Website Design
Based on the brand strategy, we totally rethought the offer, the structure, the wording as well as the customer experience on new Chabé website.
We produced the photography, the copyrighting and the web development.
Visual storytelling
& photography
It was important for us to get away from the cliché images of chauffeurs opening car doors. We wanted to give a more poetical & emotional look on the profession.
