Choose your ride:
Client
Chabé Limousines, since 1921
Mission
Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, Website Design
Credits
Global Art Direction: Emma Brante & Masha Kontchakova
Photography art direction : Masha Kontchakova
Brand identity design : Emma Brante
Web art direction, UI, UX design : Emma Brante & Masha Kontchakova
French leader in limousine service, Chabé has been a family business since 1921.
In a « uberised » market, Chabé needed to redefine the territory of its legacy brand and make a different statement from its competitors.
Frontline studio was commissioned to design a new visual identity and an efficient website.
Visual story telling
& photography
It was important for us to get away from the cliché images of chauffeurs opening car doors. We wanted to give a more poetical & emotional look on the profession.
Client Experience,
UX + Visual Design,
Website Design
Branding system
We drew our inspiration for graphic design and photography from the Art Deco period with its automobile esthetics and its typical geometry.
Logo & monogram
From initial logo we’ve developed different patterns that comes to decorate collaterals and goodies.
Collaterals &
communication items
