FRONTLINE

Giving a unique look to a functional everyday object

Client
Bassines, France

Mission
Brand Strategy, Brand Identity,
Brand Messaging, Art Direction,
Photography, Copyright

The brand new company in French luxury bathroom, Bassines set a challenge: to reinvent the fine copperware and transform it into a design object.

Creation of
communication tools,
Launching

Our mission was to launch the brand and create the total package of communication tools: photos, copyright, press release, invitation cards…

Digital

Photography, Art Direction
Photo shoots

Metal in the heart of artistic direction. Pure form, light, graphic point of view.

Corporate items

The emblematic shape of metal washbasin  – rectangle and its edge –  focus on essentiel elements of the product: shape, trap and embossing stamp.