FRONTLINE

Simplicity and sophisticated nonchalance

Delicacy and « magic touch »

La Chambre entrusted us with the creation of their global branding.
We worked closely with the founders on storytelling, visual identity, web design and artistic direction of photos to position the brand in a competitive e-commerce market.

French fervor, traditional, intimate, nostalgic

Inspiring customer experience

Studio Saint Pierre creates and produces unique artisan design surfaces in liquid metal for interior design.

In order to build a new business in a highly competitive metal market, the studio needed a clear positioning and a striking visual identity.

Frontline studio was commissioned to design a new visual identity and a striking website.

Photographing metal, we wanted to “dive” into the texture. This approach makes the samples as precious as jewelry and transforms them to a contemplative landscape.

UX + Web design, Photography, Graphics

Photography & art direction

The design treatment is pure and minimal, very composed, as sharp as glass.

For a greater visual impact, we have customized the font in view to reinforce the very graphic atmosphere.

The promise:
“Living in classical architecture”

An appealing baseline to enter the world of Hérès.

Website

A feeling of majesty and sovereignty. For the website we used a classical language: symmetrical, centered, with beautiful dropcaps like in an old book.

Creation of
communication tools,
Launching

Our mission was to launch the brand and create the total package of communication tools: photos, copyright, press release, invitation cards…

Photography, Art Direction
Photo shoots

Metal in the heart of artistic direction. Pure form, light, graphic point of view.

Corporate items

The emblematic shape of metal washbasin  – rectangle and its edge –  focus on essentiel elements of the product: shape, trap and embossing stamp.

The position of Tropikal Bliss is clear: vegan products based on fruits for all types of curly hair. That was a good start!

Our job was to create a visual world that could express all of these ideas in one image.

Happy Curls – was our answer.  It meant happy girls, fresh fruits, sunny light and a dynamic feeling of joy and health.

Frontline Studio showcases the best craftsmen in the world of decoration.  Tapestry workshops Philippe Coudray, a major player in the French interior scene, entrusted us with the creation of his website.

Philippe Coudray is a lover of beautiful fabrics and sophisticated classical tapestry techniques.  His colorful personality is translated with a contrasted graphic language, a strong brutalist typeface in a world of softness.

Throughout the website, we opposed to this baroque world, a strong and brutalist kind of typeface.  The font is imposing, thus creating a beautiful dynamic as well as a spectacular visual effect.